Well Chosen Words
Well Chosen
Words

The essay portion of the college application is the one
area where the individual personality of the student can
shine. For many admissions deans, its the first thing
they read.
It can make an impression that transcripts, test scores
and varsity letters simply cannot touch.
How long will it take?

The personal statement frequently takes about
three or four hour-long sessions to compete.
Brainstorming the topic, finding the best
structure for it, and honing in on the right tone
can take time. Often the first topic we talk about
is not the optimal one for sharing with the
admissions department.  With a little bit of
prodding, other thoughts float to the top, and we
evaluate the merits of each one until something
clearly feels right. Sometimes the best strategy
is to just say everything chronologically, and
sometimes, it is best to develop the story from a
more reflective stance, keeping the central point
a secret until the end. Because each person is
different, each story will be structured
differently. Revising and editing are the last
element that perfects the essay. And finally,
experienced writers will tell you that most of the
brilliance in writing shows up while revising
something you once thought was perfect.  
Determining the ideal word to clarify your
meaning, attitude and overall tone can be a
perplexing but satisfying experience. Some of
my clients say that this segment, where we play
around with words a little is, quite surprisingly, a
lot of fun!  

What do you charge?

I charge $90 per hour.

How can I reach you?

stoekej@verizon.net

Do we have to live near Fairfax, Virginia?

No, but I have to meet the student and work with
him or her for at least a few hours, so it helps.
What made you decide to be an essay
coach?

As my twin sons approached their senior year
in high school, we all went into panic mode.
The many unsolvable decisions and tasks
overwhelmed us. We hoped desperately for
acceptance letters and even scholarship
money, but wondered how to begin to make
their applications stand out. I did some
research: I read everything I could find that
colleges offered up as advice about essays.
A running theme in almost every article and
book was, “
Don’t have your parents write it.

Hmm, I thought.  But I’m pretty good at
writing, maybe I could just, you know, “help”
them. Turns out, deans can spot Mommy’s
“help” a mile away. The essays that really
impress them are written by genuine 18 year
olds. And they sound like it.

What I do best is to give them some hope
that their own thoughts, experiences and
reflections can create something wonderful.
And then I get out of the way. Once the
writing is reduced down from a gigantic,
monstrous task to a doable (and maybe even
enjoyable) project, they go right ahead and
write.

And then we edit. Carefully. It’s important not
to edit the person right out of the essay. So
during this phase, I keep coming back to
focusing in on the student’s voice, asking, “is
that how you would really say that?” and
"What does that word mean to you?"  After
all, they want to get to know the applicant, not
the coach. I just help them say what they
want to say.